UX Design
Experience leading discovery, benchmarks and usability testing, mapping the user journey and identifying opportunities for continuous improvement.
Hi, I'm Gustavo Saldanha
Senior Designer specialized in UX design. Crafting high-impact, user-centered web solutions.
With 8 years of experience, I combine UX research, Design Systems and Artificial Intelligence tools to translate complex business needs into scalable digital experiences.
Main brands I've worked with
About me
Dedication, Leadership and Agility.
8
Years of experience
100+
Clients served
PUCRS
UX postgraduate
I hold a bachelor's degree in Advertising with a postgraduate degree in UX and UI Design. Over the last 8 years, I have built a career focused on solving real problems through design. I currently work as a design lead at an agency, coordinating a team of designers and developers and managing the most complex deliveries for large brands in Brazil.
My routine involves constant alignment with stakeholders, strategic decision-making and ensuring the highest technical quality in every delivery. I have international experience and advanced English, which allows me to collaborate in global environments.
I am passionate about optimization: I use agile methodologies and Artificial Intelligence tools to speed up processes and bring efficiency to product development.
Postgraduate in UX/UI Design
Advanced English & International Experience
Stakeholder Alignment and Leadership
AI for process automation
My expertise
How I deliver value
Prototyping & Design Systems
Figma mastery for creating wireframes, user flows and high-fidelity prototypes. Experience building and maintaining Design Systems, ensuring consistency, scalability and accessibility across web projects.
Artificial Intelligence & Automation
Advanced use of AI (ChatGPT, Gemini, image and video generators, coding assistants) integrated into the workflow to scale production, generate quick insights and optimize processes.
Agile & Collaboration
Daily experience with agile frameworks. I facilitate workshops, translate business requirements for design teams and act as a 'mentor' of UX and design best practices inside and outside the team.
Success stories
Featured projects
Solutions developed for major market players.
01Branding · Brand System
Teatro Regina Vogue Rebranding
A new era for a cultural icon (and a milestone in my own story).
Scope: Illustrator, Photoshop, Figma (for web interface deliverables and digital assets)
Read full case
02Product · UX · UI · Branding
Syntria.ai — Management Platform for Nutritionists
From conception to delivery: leading product, interface and visual identity.
Scope: Figma, UX Research, Benchmarking, Interface Design, Visual Identity, Logo, Stakeholder Alignment
Read full case
03E-commerce · UI · Product
Miligrama E-commerce Evolution and Migration
Scalability, cost optimization and co-creation in a long-term ecosystem.
Scope: Figma, Interface Design, E-commerce, Interdisciplinary Collaboration, Business Vision, Lean Thinking
Read full caseWebsite portfolio
Websites I've built
Hub Accounting
Accounting
Johnsson, Ferraz e Fernandes
Law firm
Royal Face
Facial harmonization
Clínica Santyard
AestheticsBrand portfolio
Brands I've created
EAS Advocacia
Law firm
arT bnk
Art
Eco Solutions
Sustainability
Étus Clinic
Skin and vision
Crácia
Political marketing
Johnsson, Ferraz e Fernandes
Law firmTools
My work toolkit
Fg
95%
FigmaAi
85%
IllustratorPs
85%
PhotoshopAe
60%
After EffectsDesign & Prototyping
- Figma (Advanced/Componentization)
- Illustrator
- Photoshop
- After Effects
Web & CMS
- WordPress
- Elementor
- Lovable (No-code/Low-code)
- Basic HTML/CSS
AI & Automation
- ChatGPT
- Gemini
- Prompt Engineering
- Visual generation
Methodologies
- Kanban
- Lean Thinking
- Design Thinking
What I'm looking for next
Why take the next step now?
I am looking for a product-oriented environment where I can build a long-term career. I want to work with companies aligned with my purpose, with a culture of innovation and continuous improvement. My goal is to apply my strategic background and execution agility to raise the standard of communication, especially on the web, connecting end users and generating consistent results for the business.
Career path
Professional experience
- May 2022 – Present
Design Lead | Wolf Com
Team leadership and management of the agency's most complex deliveries. Responsible for art direction and user interface (UI) design, working directly on stakeholder alignment and strategic communication decisions.
- Oct 2020 – May 2022
Founder | AWR Digital Marketing
Work focused on developing business vision, autonomous client management and creating digital solutions oriented to results and conversion.
- Feb 2018 – Mar 2020
Graphic Designer | Teatro EBANX Regina Vogue
Built a solid technical foundation in visual fundamentals, composition and audience-focused creative communication.
Studies
Academic background
- Jan 2024 – Jan 2025
Postgraduate Specialization in User Experience | PUCRS
Methodological immersion in research, ideation, prototyping, design and innovation. Direct deepening of vital product competencies such as Product Discovery, team management and Design Leadership.
- 2018 – 2021
Bachelor's Degree in Advertising | UNINTER Centro Universitário Internacional
Education in communication, understanding consumer behavior and strategic planning.
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